As social media utilization has turned out to be progressively far reaching, social media has to a huge degree come to be exposed to commercialization by marketing organizations and publicizing agencies. As social media ends up popularized, this procedure have been appeared to create novel types of significant worth networks extending among consumer and producer in which a combination of personal, private and business contents are created. Digital marketing researcher, recommended that the social media landscape as of now consists of three sorts of spots due to this advancement: consumer-commanded spots, professionally overwhelmed places and places experiencing commercialization.
The business improvement of social media has been censured as the actions of consumers in these settings has moved toward becoming progressively esteem making, for instance when consumers contribute to the marketing and branding of explicit items by posting positive surveys. Companies are motivating consumers to create content for the organizations' sites for which the consumers are not paid. All things considered, esteem making exercises likewise increment the estimation of a particular item, which could, as indicated by the marketing, lead to what they allude to as "twofold exploitation".